Proof-first outbound
$105K pipeline in 9 days
The opener wasn’t a pitch. It was a rebuilt version of the prospect’s own website, finished before they replied.
Propeller AI
The automation partner for real estate and mortgage teams that are done losing leads.
We set up and run the marketing, lead capture and follow-up systems your team doesn’t have time to build, so every inquiry gets answered and every lead gets a next step.
Your next lead writes at 9:41 pm.
Be the one who answers.
New inquiry from a listing pageCaptured and added to your CRM.
Reply sentAutomaticAn approved email acknowledges the inquiry and offers next steps.
Agent reminderLead routed to the right agent, details in one place.
Follow-up emailApproved sequenceNurture continues until the lead replies or books.
What working with us looks like
A steady flow of new leads
Social media marketing, campaigns and outreach to past clients and your contacts bring new inquiries to your team, and every source feeds your CRM.
No inquiry left waiting
New leads get a timely, approved reply, even at 9:41 on a Sunday night.
Follow-up that doesn’t depend on memory
Reminders and nurture sequences run the same way for every agent and every lead.
One organized place for every lead
Contacts, owners and status in a CRM your team can actually read.
Ready to generate more leads and stop missing follow-ups?
Tell us where to reach you and we’ll set up a short call.
Who it’s for
Brokerages, teams, individual agents and mortgage lenders looking to up their game.
Brokerages
Consistent lead handling across every agent, without a full marketing department.
Teams
One follow-up process that works the same way for every agent.
Individual agents
Marketing and follow-up that keep running while you’re with clients.
Mortgage lenders
Loan officers and lending teams who want every borrower inquiry answered quickly and followed up consistently.
Real Estate Lead & Marketing Automation System
One focused, done-for-you package with five parts that work together. We handle the setup, run it every day and keep improving it. You approve the messaging.
AI-assisted marketing content
- Social media posts
- Listing promotion drafts
- Email newsletters
- Monthly content calendars
Automated lead generation
- Campaigns that bring new inquiries to your team
- Automated outreach to past clients and your existing contacts
- Lead sources connected to your CRM so nothing is missed
Lead capture and organization
- Website inquiry forms
- Lead routing to the right agent or loan officer
- Contact organization
- CRM setup or cleanup
Automated lead follow-up
- Timely email responses
- Automatic lead assignment to the right agent or loan officer
- Follow-up reminders for agents and loan officers
- Approved nurture sequences for new inquiries
Monthly optimization
- Workflow performance review
- Content updates and automation fixes
- Report on leads contacted and appointments requested
What missed follow-up costs you
Recent mystery-shopping studies of real estate companies show how many inquiries never get a timely answer. Every one of them is a lead you already paid to get.
68%
of online inquiries got no response within 24 hours. Only 10% heard from an agent within an hour, and nearly 1 in 10 inquiry forms didn’t work properly.Pied Piper 2026 Real Estate Lead Handling Effectiveness Study, 2,198 inquiries to 21 large brands. Reported by Florida Realtors, October 2026.
47%
of online property inquiries went unanswered. The average response took 8 hours and 17 minutes, even though every inquiry was sent on a weekday during business hours.Mike DelPrete secret-shopping study, 100+ shops of 25+ brokerages, August 2024.
62%
of open-house visitors never got a follow-up. 42% of hosting agents never asked for contact information, and a third of those who did never followed up.Same Mike DelPrete study, August 2024.
3 in 4
of phone inquiries got no follow-up within 24 hours by call, text or email, even when the first call connected.Pied Piper 2026 study, reported by Florida Realtors. The report describes this as “nearly three-quarters.”
Commonly cited benchmarks on speed and persistence
These figures are widely repeated in sales and real estate, but their original studies are not always published. Treat them as rules of thumb, not measured results for your market.
~21x
Contacting a lead within five minutes is often cited as making it roughly 21 times more likely to qualify than waiting 30 minutes.Commonly cited speed-to-lead benchmark, often attributed to MIT research by James Oldroyd (2007). Related reading: Harvard Business Review, 2011.
~44%
of salespeople are often said to stop after a single follow-up. Many more are said to stop before the fifth.Widely repeated sales benchmark. The original source is not named, so read it as a rough indicator.
~80%
of sales are often said to take five or more follow-ups after the first contact.Widely repeated sales benchmark. The original source is not named, so read it as a rough indicator.
For mortgage lenders
40%
of mortgage inquiries got a phone call within 24 hours. The rest waited longer or never heard back.Mystery shop of 130+ lenders and 350+ internet leads by LeadQual, reported by National Mortgage Professional, January 2010.
~19 hrs
average response time to new mortgage leads, with about 40% reportedly never contacted.Insellerate research, as cited by Structurely. Sample size and date are not stated, so read it as a rough indicator.
Estimate what faster follow-up could be worth
These numbers are examples. Replace them with your own and the estimate updates as you type. The calculator starts with the inquiries you receive each month and removes the share that are answered within 24 hours. It applies your close rate and revenue per deal to the inquiries that go unanswered today, then shows what you could win back if follow-up were faster and more consistent. Add a monthly investment to see the return.
- Revenue tied to unanswered inquiries, per year
- $652,800
- Revenue you could recover, per year
- $130,560
- Additional closings, per year
- 16.3
- Return on your investment
- 17.1x
This is an illustration based on the numbers you enter, not a forecast or a guarantee of results. Return on investment is the recovered revenue minus your yearly investment, divided by that yearly investment. It does not subtract commissions, brokerage splits or other costs of closing a deal.
BOOK YOUR DISCOVERY CALLHow we work together
Discovery call
We map how leads reach you today and where they stall.
Setup
Forms, routing, CRM organization and your approved templates.
Launch
Follow-up starts running and your agents or loan officers get clear reminders.
Monthly review
We fix what isn’t working and report what is.
What makes us different
We sell outcomes, not tools
The goal is more leads, fewer missed leads and a consistent follow-up process.
You approve what gets sent
Messages and nurture sequences are written with you and approved before they go live.
We stay after launch
Monthly optimization keeps the workflows, content and reporting current as your team changes.
Real results from the system
Results from the system we run, achieved for the companies named below.
Proof-first outbound
7 demos in 48 hours
Every prospect got a blueprint mapping one workflow inside their own business, built before the first reply.
Automatio
AI in real estate, explained
Plain answers before you decide whether a call is worth your time.
What does AI automation actually do for a brokerage or lender?
It handles the repeatable work that slows a team down. On the marketing side, it drafts listing descriptions, social posts, emails and ad copy for your team to review and approve, and it helps keep a steady flow of new leads coming in. On the follow-up side, it captures each inquiry in one place, sorts it by source and type, assigns it to the right agent or loan officer, sends a fast first reply and keeps reminding your team until the lead has a next step.
Your agents and loan officers still handle the conversations, showings, pricing discussions and negotiations. The automation takes care of the busywork around them so that no lead waits days for an answer. After setup, we stay on to manage the system and tune it every month based on what is working.
Will automated messages sound robotic?
They do not have to. Every message and nurture sequence is written with your input and approved by you before it goes live. We draft in your brand’s voice, using your tone, the way you talk to clients and the phrases your team already uses, and you decide what gets sent.
Messages are built around the situation: a new website inquiry, an open-house visitor, a lead that went quiet or a borrower waiting on a pre-approval. They name the property or the question the person asked, instead of sending the same generic note to everyone. Your agents and loan officers can still step in at any point, and a reply from a lead moves the conversation to a person. As we see which messages get replies, we adjust the wording in our monthly optimization.
Do we have to switch CRMs?
Not necessarily. We can clean up and organize the CRM you already use. If it’s the wrong fit, we’ll tell you during discovery.
What should we check on compliance?
Email, text and advertising rules apply to real estate marketing, and mortgage lenders have additional rules for how loans can be advertised and discussed. Your brokerage or company may have its own policies too. We build with consent and opt-out handling in mind, but your broker of record or compliance team should review messaging. We aren’t a law firm.
How do we know it’s working?
We start with weekly reports and adjustments. Once the system is fine-tuned, we move to monthly reports. Either way, you get a report that shows what happened to your leads, so you can see the effect on follow-up. It covers how many leads came in and from where, how many were contacted and how quickly, how many replied and how many requested an appointment.
We go through each report with you. We look at which sources and messages are producing conversations, where leads are stalling and what to change next, then we make those adjustments as part of ongoing optimization. The goal is for you to see the same thing we do: fewer missed leads and a consistent follow-up process.
Book Your Discovery Call
Discover how smarter lead management and AI-powered automation can help you capture more opportunities, strengthen client relationships, and grow your real estate business.
During a brief, no-obligation discovery call, we'll discuss how you're currently generating leads, managing inquiries, and following up with potential clients. Together, we'll identify opportunities to streamline your processes, improve response times, and turn more prospects into clients.
You'll walk away with practical insights and a clearer understanding of where automation could make the greatest impact—even if we don't end up working together.
No pressure. No technical jargon. Just a conversation about working smarter, saving time, and growing your bottom line.
Prefer to talk now? Call or text 612-207-9056, or email Heather@SixDegreesAI.com.